BBC Wonder Chase Brings BBC Shows, Personalities to Roblox
Visitors can collect stickers, complete obstacle courses, and more.
In an effort to reach a younger audience, British television company BBC launched a Roblox experience called BBC Wonder Chase, where visitors can interact with content inspired by shows and personalities that appear on the broadcaster’s channels.
The BBC Wonder Chase experience drops users into Wonder Central, a hub area that allows them to watch clips from BBC television series and travel through portals to four themed areas. A launch, the experience features content inspired by shows like “Match of the Day,” “Doctor Who,” “EastEnders,” and “The Next Step.” People can also interact with virtual versions of BBC personalities including Gary Lineker, Zara McDermott, and Hacker T Dog, among others.
As people explore the BBC Wonder Chase experience, they can collect BBC iPlayer-themed coins, as well as stickers that allow them to unlock new movement abilities, such as the ability to double jump or climb walls. Players can use these abilities to complete obstacle courses throughout the experience.
In a news post on the BBC website, Fiona Campbell, controller of youth audience at BBC iPlayer and BBC Three, commented on the BBC Wonder Chase experience:
“BBC Wonder Chase brings some of the biggest BBC shows from the worlds of sport, drama and the natural world alive in a game space that encourages play and social interaction between friends and also the show’s leading characters. Showcasing the breadth of BBC content on a platform with more than 71 million users.”
Additional content, including free UGC, will be added to the BBC Wonder Chase experience in the future.