DKNY Launches Collection of Virtual Fashion Items on Roblox
Items can purchased in Dubit retail locations in multiple Roblox experiences.
Fashion brand DKNY partnered with metaverse game studio Dubit to launch an exclusive collection of virtual fashion items on Roblox.
Inspired by DKNY’s real-world Heart of New York collection, the virtual collection of the same name features 20 different UGC items, including jackets, handbags, and shoes, among others.
According to FashionUnited, these items can be purchased in virtual Dubit stores in multiple Roblox experiences.
For instance, as spotted by YouTube creator MistGamez Roblox, players can access a Dubit store in the Obby King Remastered experience. Once players enter a virtual Dubit store, they can browse and purchase any of the items in the DKNY collection, which range in price from 40 to 130 Robux (Robux is the Roblox platform’s premium currency).
On LinkedIn, Dubit said, “This [DKNY] partnership continues Dubit's commitment to introducing virtual collections from leading fashion brands through our virtual retail stores.”
Dubit has previously worked with brands such as Barbie, H&M, and adidas.
DKNY is one of the latest fashion brands to bring digital clothing items to the Roblox platform. For instance, earlier this year, Hugo Boss launched its Planet Hugo Roblox experience, where visitors can purchase items for their avatar inspired by the brand.