Hilton Honors Members Can Earn Points By Visiting Paris Hilton’s Slivingland on Roblox
The metaverse experience allows players to complete quests alongside Paris Hilton.
Hotel and resort company Hilton has jumped into the metaverse, launching a branded promotion in Paris Hilton’s virtual Roblox world, Slivingland.
With the launch of this promotion, Slivingland players are dropped into a virtual Hilton hotel lounge and challenged to complete a scavenger hunt by finding six key items scattered throughout the lounge and hotel penthouse. They can also watch a Hilton Honors advertisement in the virtual hotel lobby.
Once someone finds the six required items, they can enter a sweepstakes for a chance to win Hilton Honors prizes. They’ll also be able to claim a free Paris Hilton x Hilton Honors Harajuku Antlers item for their Roblox avatar, with 50,000 pairs of antlers being available.
This sweepstakes will see 111 winners receive 111,111 Hilton Honors Points, which can be redeemed when booking travel accommodations at Hilton properties. In addition, 11 winners will be upgraded to Hilton Honors Diamond Status, the brand’s top loyalty tier.
Once players complete the scavenger hunt and enter the sweepstakes, they can leave the hotel to explore the rest of the Slivingland experience, where they can complete quests, use an in-game camera to take photos of special items, and more. An in-game store rounds out the experience.
In a blog post, Mark Weinstein, chief marketing officer at Hilton, said, “Paris [Hilton] has been an amazing partner – connecting her family’s legacy with her love of travel to inspire the fan community she has built over the years. Today, we are excited to expand our partnership into her world on Roblox – Slivingland. We’ll create new ways to engage with Paris and Hilton through entertaining content, co-branded digital wearables, and more.”
The Slivingland virtual world was created by 11:11 Media, a media company founded by Paris Hilton and Bruce Gersh. The Roblox experience has an “All Ages” rating, but the game’s description says it’s only available for those 13+.
As part of the launch of this Hilton Honors promotion, Hilton created a frame-by-frame replication of one of its commercials from late 2023 with Roblox avatars.