IKEA Prepares to Launch Roblox Experience With Real Paid Employees
IKEA Prepares to Launch Roblox Experience With Real Paid Employees
“The Co-Worker Game” will have 10 real people working in a virtual environment.
Home goods giant IKEA is headed to Roblox with a new experience called “The Co-Worker Game,” which will allow visitors to browse virtual IKEA showrooms, serve food in the store’s Swedish Food Market and Bistro, and collect IKEA-themed user-generated content (UGC).
The Co-Worker Game will stand out from the many other branded experiences on Roblox due to the fact that it will employ 10 real people aged 18+ who will earn an hourly wage of £13.15 / €14.80 as they “work” in the experience.
According to a press release, “[s]uccessful applicants will be able to flex their skills, help customers, and get promoted to move departments, just like in the real world.”
In the release, Darren Taylor, country people and culture manager for IKEA UK and Ireland, commented on the release of the The Co-Worker Game:
“We’re excited to be the first brand to launch paid work on Roblox to showcase how we do careers differently, bringing our unique careers philosophy to life. At IKEA, there is no set route to career progression. Our co-workers are able to change roles, switch departments, and grow in any direction they choose, both in the game or in the real world. There are many ways to learn and grow at IKEA, and that's what IKEA on Roblox is all about.”
From now through June 16, 2024, interested applicants can apply for one of the 10 open positions on IKEA’s website. The Co-Worker Game will launch on Roblox June 24, 2024.