November 2024: Exciting partnerships, incredible activations, and our first lookbook
November 2024: Exciting partnerships, incredible activations, and our first lookbook
As we look to wrapping up 2024, we wanted to first look back at what was an exciting summer of unforgettable partnerships, world-class activations, and the launch of our very first company lookbook.
Last quarter, Moonrock solidified its position as a leader in experiential marketing by pioneering innovative strategies that integrate non-endemic brands into the gaming universe, both digitally and physically.
New, Rich, Multi-Channel Platforms with Walmart
At the heart of our Q3 initiatives is the brand new gaming platform, Restart.run. The launch of Restart.run, a collaboration with Walmart, exemplifies this approach. Restart.run serves as a dynamic hub where gaming content meets retail opportunities, allowing gamers to transition effortlessly from discovering new games to purchasing them on Walmart's platform.
Immersive, Phygital Experiences with Princess Cruises
Our partnership with Princess Cruises for the Nautical Quest event on Minecraft marked a groundbreaking fusion of digital and real-world experiences. By crafting a custom-built digital labyrinth, we transformed a traditional (real-world) cruise into an interactive adventure, captivating over 1.65 million unique viewers and generating over half a billion total immersions.
Empowering Women in Esports with GALE and MilkPep
Moonrock's commitment to diversity and inclusion was highlighted through the Milk Cup, the largest women-only Fortnite tournament. In collaboration with partners like GALE, MilkPep, andRaidiant, this event provided a platform for women gamers to showcase their skills and challenge the status quo in professional gaming. With a $250,000 prize pool and 500,000 viewers across all qualifiers, the Milk Cup was a significant step towards closing the gender gap in esports.
Engaging Consumers Directly with Samsung
Samsung’s A Galaxy of Games tour, a visionary collaboration with TMSW, redefined consumer engagement by bringing Samsung's latest products to fans at major conventions across the U.S. From San Diego Comic-Con to PAX West, our immersive installations drew in over 100,000 attendees, offering hands-on experiences with Samsung’s cutting-edge technology.
Showcasing Future Games with Tencent
Our expertise in creating immersive gaming experiences was further demonstrated at PAX West and TwitchCon, where we collaborated with Tencent to showcase Path of Exile 2 and Arena Breakout. These activations provided thematic experiences that transported attendees into the worlds of these next-generation titles, drawing in 20,000 visitors and 30,000 engagements, respectively.
Engaging, Hand-Crafted Roblox Experiences with Bomb Pop
Moonrock's activations on Roblox, including partnerships with Bomb Pops and Bloxtopia, leveraged user-generated content platforms to foster community and brand engagement. The Camp Bomb Pop event attracted 952,000 unique players, while Bloxtopia saw over 3 million player interactions, highlighting the power of UGC in building vibrant digital communities.
Digital Community Activation with Ally
In Q3, Moonrock partnered with Ally Bank to launch a targeted Discord engagement campaign. This initiative resulted in a 600% increase in Discord traffic and an eightfold growth in user engagement, reinforcing Ally Bank's commitment to building strong, interactive online communities.
Our strategic initiatives have not only enhanced our partner’s brand visibility but also fostered deeper connections with diverse audiences, setting a new standard for brand integrations in gaming.
We invite you to stay glued to this Substack, bookmark our Lookbooks page, and follow along on Apple Podcasts and Spotify, for more exciting updates from Moonrock.