Wow Bao Restaurant Chain Uses Roblox to Promote Real-World Rewards Program
Roblox users can connect their accounts to an external website to receive digital and physical rewards.
Fast-casual Asian restaurant chain Wow Bao is using Roblox to promote its rewards program, the Hot Buns Club, with the launch of its Dim Sum Palace Roblox experience.
Via a limited-time campaign, people can connect their Roblox accounts with their Hot Buns Club accounts to receive a free Wow Bao frozen food item, an entry into a sweepstakes that will give them the chance to win free Wow Bao for a year, and a digital “CollectaBao Classic Head” UGC item in Roblox.
In order to claim the UGC item, Roblox users will need to complete a scavenger hunt in the Dim Sum Palace experience by visiting certain locations in the digital world, such as a vending machine and a DJ booth.
This campaign is only open to those 18 and over in the U.S. The Wow Bao UGC item will only be available to the first 10,000 people who complete the requirements.
Wow Bao partnered with loyalty platform Flaunt for this campaign. The Dim Sum Palace experience was created by Sawhorse Productions.
In a press release, Geoff Alexander, President and CEO of Wow Bao, commented on this campaign:
“Wow Bao has never shied away from being a trailblazer in technology and innovation. By connecting the Roblox community with our online ordering channels and rewards program, we are inviting new customers to experience our brand, rewarding our most frequent guests, and embarking on something that has never been done. Flaunt and its platform have played an instrumental role in helping us introduce a new generation of consumers to Wow Bao.”
Wow Bao launched in 2003, and, according to the brand, has almost 700 locations across the U.S., with its products being sold in more than 6,000 grocery stores, including Walmart.